I will now call it Rad Stuff of the New Age. RSNA is a yearly medical conference in Chicago, specifically radiological, with 60,000 + participants each year, making it the BIGGEST MEDICAL CONFERENCE IN THE WORLD. Not because Radiology is the largest field of medicine, or even the one with the most money, but because it has the most technology associated with it- the most cool stuff!
You could walk around it forever. You could get lost in the GE booth or the Siemens booth, testing out their new, spiffy, minimally-invasive radiological equipment. (Well, you wouldn’t actually get an MRI or anything, but you can look and touch.) It’s like going to Brookstone and not really intending to buy anything more than an alarm clock, but sitting in the massage chair for half an hour.
That’s how I felt while working a booth at the conference this week, but many people come to the conference for REAL business. They are looking to invest, looking to buy new equipment, looking to merge companies, to showcase their new technology, to see what’s out there. Radiologists come to see what’s new and to watch famous people in their field present work and give lectures. Vendors come there to sell their patented products (and to spy on the competition). A lot of people come to see their friends in the field. It’s really the place to be if you’re in the field of medicine, radiology or medical sales.
I worked at the Fovia booth! Fovia, Inc. is a software company that takes huge data sets from radiological equipment like MRIs, CTs and Ultrasound, and makes it into high definition 3D images and movies in which you can see extreme detail. It’s the new wave of rendering medical data! and it’s awesome. You can see more here.
Oh, and the conference is so big that I failed to see the FLASH MOB that occurred on the second day of the conference! But I later found it on YouTube. Check it out!